Gem & Jam, originating as an afterparty to the renowned Tucson Gem & Mineral Show, has blossomed into a two-day music festival that stands as an integral part of the event's programming.
Evolution from Afterparty to Festival
- Started in 2007 as an afterparty to the Tucson Gem & Mineral Show.
- Originated to fill the void of entertainment after the gem shows concluded each night.
- Initially held in downtown Tucson clubs, it has evolved into a standalone festival attracting attendees solely for its musical offerings.
- Features its own gem show alongside the music festival, allowing attendees to explore both aspects of the event.
Integration with Tucson Gem, Mineral & Fossil Showcase
- Not officially partnered but recognized as part of the Tucson Gem, Mineral & Fossil Showcase, featuring over 40 shows in the area.
- Coincides with the 69th annual Tucson Gem & Mineral Show.
- Dates: Feb. 2-4 at the Pima County Fairgrounds.
Challenges and Unique Offerings
- Faces competition from larger music events in the Southwest due to its boutique size.
- Challenges in attracting talent due to its tertiary market status and proximity to major cities like Phoenix, Las Vegas, and Los Angeles.
- Strong brand reputation built over 16 years but still struggles to lure new talent unfamiliar with the event.
- Highlights Arizona talent with a dedicated stage and collaboration with local promoters and crews.
- Emphasizes sustainability, partnering with Green Disco for the fourth year to offset carbon emissions and support local environmental initiatives.