Amazon Sellers logging into Seller Central are greeted with various widgets and alerts, but one widget stands out: the Account Health widget. While seemingly insignificant, this widget holds immense importance, serving as a key indicator of a Seller's account status on Amazon. In this guide, we delve into the intricacies of the Amazon Account Health Rating (AHR) and its significance in navigating the platform's policies and regulations.
Unraveling the Amazon Account Health Rating
The Amazon Account Health Rating (AHR) is a metric that gauges the likelihood of a Seller's account being deactivated due to policy violations. At present, 13 Amazon policies influence the AHR, simplifying the monitoring process for Sellers amidst a multitude of compliance issues and policy violations.
Accessing the Account Health Rating Dashboard
Navigating to the Account Health Rating dashboard is straightforward, either through the widget space on the Seller Central home page or via the main menu under "Performance" and "Account Health." This dashboard provides a comprehensive overview of the current AHR and any potential policy violations.
Deciphering the Account Health Rating
The AHR operates on a scale of 0 to 1,000, with a baseline score of 200 for Seller Central accounts. Scores below 200 indicate unhealthy accounts, while scores above 200 denote healthy accounts. Regular fluctuations in the AHR based on sales activity and policy compliance are normal, but persistent deviations below 200 warrant immediate attention.
Factors Influencing the AHR
Various factors impact the AHR, including negative feedback, A-to-z Guarantee claims, late shipments, order cancellations, and tracking information accuracy. Consistent adherence to Amazon's performance standards elevates the AHR, while violations and non-compliance lower it.
Addressing Policy Violations
The Policy Compliance tile within the Account Health dashboard highlights specific violations, enabling Sellers to promptly address issues. Proactive resolution of policy violations is crucial to maintaining a healthy AHR and avoiding account deactivation.
Account Health Assurance Program
Amazon offers the Account Health Assurance program for Professional Seller accounts, providing a buffer period of 72 hours to resolve policy violations before account deactivation. Enrollment in the program is automatic for eligible accounts, offering peace of mind amidst compliance concerns.
Conclusion: Prioritizing Account Health
Monitoring the Account Health dashboard, addressing policy violations promptly, and leveraging the Account Health Assurance program are essential practices for Amazon Sellers. While fluctuations in the AHR are normal, proactive management ensures continued account health and sustained business success on the platform.
Regularly monitor the Account Health dashboard and promptly address policy violations to maintain a healthy Amazon Account Health Rating and ensure uninterrupted business operations.